Studio.
Studio.
About
We're a Melbourne-based studio specialising in automotive retail campaigns — from national OEM creative to dealer-level social, EDM and print rollout. Founded by Yibo Li, whose background includes senior design work on the Mercedes-Benz creative team at Publicis Emil / Team X.
Trusted by automotive clients
Trusted by automotive clients
No account layers, no generic templates — just direct, brand-safe creative built for the automotive retail calendar.
About
We're a Melbourne-based studio specialising in automotive retail campaigns — from national OEM creative to dealer-level social, EDM and print rollout. Founded by Yibo Li, whose background includes senior design work on the Mercedes-Benz creative team at Publicis Emil / Team X.
Trusted by automotive clients
No account layers, no generic templates — just direct, brand-safe creative built for the automotive retail calendar.
NIOdesign®
NIOdesign®
Mercedes-Benz models covered
Mercedes-Benz models covered
years design experience
ongoing dealer partnerships
years design experience
ongoing dealer partnerships
ongoing dealer partnerships
ongoing dealer partnerships
brands —Mercedes-Benz, BMW, XPENG, ZEEKR
brands —Mercedes-Benz, BMW, XPENG, ZEEKR
brands —Mercedes-Benz, BMW, XPENG, ZEEKR
NIOdesign®
Our approach
Every campaign starts with a short brief and ends with a real result — no overpromising, no unnecessary layers.
From a one-line dealer brief to a full national rollout, the process stays the same: understand the moment, develop real creative options, execute cleanly within brand.
Our clients
Our clients
(2025-26©)
/2025
/2025
/2025
/2025
/2025
/2025
/2024
/2024
/2024
/2024
/2024
/2024
/2023
/2023
/2023
/2020
/2020
/2020
Our achievements
Our achievements
Awards.
(2025-
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.