NIOdesign®
Automotive retail campaigns that go beyond the OEM template
Automotive retail campaigns that go beyond the OEM template
Senior designer, Mercedes-Benz account, Publicis Emil / Team X. Trusted by Mercedes-Benz and BMW dealer networks.
© 2026 NIOdesign® Studio
Automotive retail campaigns that go beyond the OEM template.
Senior designer, Mercedes-Benz account, Publicis Emil / Team X. Trusted by Mercedes-Benz and BMW dealer networks.
© 2026 NIOdesign® Studio
Selected clients
Selected clients
Automotive + Brand
Automotive + Brand
(Selected)
Projects.
Projects.
©2026
©2026
©2026
A selection of automotive retail campaigns, digital rollouts and brand identities, built for visual impact and real-world performance.
About us
About us
Showreel
NIOdesign®
See the work in motion
See how our team combines creativity, technology, and strategy to build powerful digital solutions.
A look at campaign creative across Mercedes-Benz, BMW, XPENG and dealer network work — strategy, design and rollout, in motion.
Watch showreel
(2025-26©)
Why choose us
Why choose us
Full-spectrum experience. Brand-safe execution.
Your digital journey begins with a conversation. Let's talk today.
From A-Class to EQS — brand-safe, every time.
Your digital journey begins with a conversation. Let's talk today.
From A-Class to EQS, from AMG performance to EQ electric, I delivered retail and campaign assets across Mercedes-Benz's entire model range as part of the Mercedes-Benz creative team at Publicis Emil / Team X — 22 models, three model lines, one consistent standard of brand compliance.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range — Core, AMG and Electric lines.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range.
02
Beyond Mercedes-Benz — trusted by BMW networks and XPENG, Australia's newest EV brand.
02
Beyond Mercedes-Benz — trusted by BMW networks and XPENG, Australia's newest EV brand.
02
Beyond Mercedes-Benz — trusted by BMW networks and XPENG, Australia's newest EV brand.
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Offer architecture
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Creative production
Photography, video and copy adapted for dealer-scale rollout.
Categories
Photography direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Creative production
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Offer architecture
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Creative production
Photography, video and copy adapted for dealer-scale rollout.
Categories
Photography direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Creative production
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Offer architecture
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Creative production
Photography, video and copy adapted for dealer-scale rollout.
Categories
Photography direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Creative production
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
Testimonials
Testimonials
Experiences.
©2026
©2026
©2026
Jorina K.
Marketing Manager, Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Jorina K.
Marketing Manager, Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Jorina K.
Marketing Manager at Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Emily T.
Former Head of Brand & Content, Mercedes-Benz Australia
I worked with Yibo from 2019 to 2023 and he was an incredible designer who was meticulous in his work and a fantastic person to work with.
Emily T.
Former Head of Brand & Content, Mercedes-Benz Australia
I worked with Yibo from 2019 to 2023 and he was an incredible designer who was meticulous in his work and a fantastic person to work with.
Anna T.
Chief Marketing Officer, TrueEV Group (XPENG Australia)
NIOdesign supported us across multiple campaign briefs, including digital and out-of-home creative. Their team brings strong experience in automotive marketing, combining strategic thinking with high-quality creative execution. They were a valuable partner and consistently delivered thoughtful, well-crafted work.
Anna T.
Chief Marketing Officer, TrueEV Group (XPENG Australia)
NIOdesign supported us across multiple campaign briefs, including digital and out-of-home creative. Their team brings strong experience in automotive marketing, combining strategic thinking with high-quality creative execution. They were a valuable partner and consistently delivered thoughtful, well-crafted work.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
A short brief — even just a one-line idea like "SUV Weekend" or "EOFY" — is enough to start. From there, you'll typically see two creative directions before choosing one to roll out.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Worth answering honestly rather than oversized: something like "Direct access to senior-level automotive design experience, without agency layers — ideal for dealer-level and mid-scale campaign work. For larger, multi-channel national rollouts, happy to discuss capacity upfront."
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
A short brief — even just a one-line idea like "SUV Weekend" or "EOFY" — is enough to start. From there, you'll typically see two creative directions before choosing one to roll out.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Worth answering honestly rather than oversized: something like "Direct access to senior-level automotive design experience, without agency layers — ideal for dealer-level and mid-scale campaign work. For larger, multi-channel national rollouts, happy to discuss capacity upfront."
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
A short brief — even just a one-line idea like "SUV Weekend" or "EOFY" — is enough to start. From there, you'll typically see two creative directions before choosing one to roll out.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Worth answering honestly rather than oversized: something like "Direct access to senior-level automotive design experience, without agency layers — ideal for dealer-level and mid-scale campaign work. For larger, multi-channel national rollouts, happy to discuss capacity upfront."
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you'll have a creative direction and timeline within days, not weeks.